17 Key Updates from Google I/O & Marketing Live 2025
Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates.
I’ve been doing this for a long time and many of the Google I/O announcements this year will shake up online marketing in ways I’ve never seen before.
📖 Author Introduction
Author: San Semzo | Co-Founder of Trendonomic | Digital Trender | Content Writer | Blogger | Novelist
🗓️ Published on: June 22, 2025
✨ Curated by San Semzo — I hope you enjoy reading this blog post and find it valuable.
Key Takeaways
• AI Overviews are right here to live and expanding
• Ads are coming to AI overviews
• AI Mode has launched at the side of Deep Search
• Our funnels can be altered by using AI agents.
• Gemini forecasting is coming to Google Ads
• Google continues to prioritize first-party facts over cookies
• Search become multimodal
• Performance Max ad campaigns get more powerful
• Imagen 4 and Veo 3 will change marketing campaign manufacturing
• AI Mode is being constructed with shopping in mind
• Ecommerce inventory data is now critical
• Use Google Ads Smart Bidding to hit ROAS
targets across more intent levels
• YouTube Shorts product tagging gets a UI overhaul for better conversions
• Google launches new AI Ultra Subscription
• Gemini integrates across the Google ecosystem
• Multiple updates coming to the Google Play Store
• Storytelling and shopping will Blend even more
1. AI Overviews
Google’s AI Overviews are one of its biggest new merchandise, attaining over 1.5 billion users every month and bringing generative AI to a massive audience (Google’s).
This characteristic, which changed into initially launched in the United States earlier than freeing in over a hundred other nations, will now be available in extra than 200 international locations international.
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In addition, Gemini models (Google’s AI) will begin pulling information from Google’s connected apps to deliver extra customized reviews for its customers.
Why this topics: AI Overviews (or AIOs) aren’t going anywhere, so begin getting used to seeing them at the pinnacle of all of your seek queries.
Although AIOs may bring about fewer clicks on search results, this does not imply that your employer will not obtain natural and search engine marketing visitors.
Instead, those who click on through consequences from the AIO or by means of scrolling all the way down to view greater seek effects tend to be higher price traffic, people who could be extra engaged with what you've got to mention.
For detailed walk through check out Neil patel's guide on AI Mode
Seo isn't dead..it's evolving
So no, search engine optimization isn't always lifeless, but it's miles evolving. The first-class practices for LLMO (big language version optimization), GEO (generative engine optimization), and AEO (answer engine optimization) are already being found by way of our crew. While each LLM is critical to screen, AI Mode is possibly to be the largest and most important.
2. Ads Are Coming to AI Overviews
Ads are going to start appearing in Google’s AI overviews.
These commercials are supposed to be non-intrusive additions to the overview section, appearing as contextually relevant to the search query.
Ads for travel or shopping, for instance, can be relevant for your search.
Why this matter ?
These advert placements are going to be extraordinarily valuable because that AIOs appear at the pinnacle of seek outcomes.
Unlock Thousands of Keywords with Ubersuggest
Ready to Outrank Your Competitors?
• Find lengthy-tail key phrases with High ROI
• Find hundreds of thousands of key phrases immediately
• Convert searches into visits and income Free key-word Research tools
It’s any other advert slot with excessive visibility.
But there are plenty of changing situations as we figure out the best way to optimize commercials in AIOs and track them.
3. AI Mode Has Launched Along With Deep Search
AI Mode is a brand new, experimental characteristic that allow google users to chat directly with a Gemini 1.5-powered AI bot right inside the search interface.
Deep Search is a advanced function available within AI Mode that helps customers compile research from search results, in place of simply offering a list of seek results.
In a recent weblog post, Google affords an illustration of ways Deep Search may be utilized. Say you’re looking for summer camps for your elemantary school-aged childrens.
Simply ask AI Mode that will help you locate amusing and afoordable summer season camp options, click on Deep Search, and wait as the AI conducts a search, then compiles key details about each close by camp into a single, easily readable document.
All of the work has been completed for you within seconds, as opposed to you having to spend hours poring over each individual camp’s website.
Why this is essential: As more people use the AI tools that are out there, they may be being used to talking to AI in a conversational manner. What does this suggest for entrepreneurs?
As SEOs, we ought to think greater approximately how human beings communicate rather than keywords.
Optimizing content material for lengthy-form, sentence-based queries goes to be the brand new norm.
It’s also critical to understand that this kind of search may additionally imply that fewer users will click through to your website.
However, in case you’re able to assume like a search engine user and expect the questions that they could preserve to invite the AI, you’re growing the possibilities that your content is referenced and linked to. And that the user will come without delay for your internet site.
The one silver lining or one upside information is that the human beings that do come to be in your website could be a for more valueable precious than an average search visitor.
The absence of referrer records is AI Mode's number one drawback. It’s impossible to recognize how many clicks you’re getting. And we nonetheless don’t have any manner to filter data in Google Search Console (GSC).
4. AI Agents Will Change Our Funnels
AI agents are programs that are capable of autonomously carry out various obligations. Google simply introduced its own agentic capabilities that will permit AI Mode help with tasks like buying tickets, making restaurant reservations, or apartment hunting.
Why this matters:
AI agents are going to fundamentally change our conversion funnels. AI concierge flows, “Buy it for me” buttons, and the capacity to make purchases or reservations for users are coming. The manner human beings shop and paintings with businesses goes to change.
This means ecommerce businesses (as well as other forms of organizations that may benefit from these AI concierge offerings) are going to should optimize their internet site for Agents, now not simply humans.
This method making sure their schema markup is properly configured, your website is attached to Google Merchant Center, and that each one of your product statistics is completely correct and up to date.
This update could also change the way that these businesses song conversions. To maintain track of ways AI sellers have interaction with your funnels, you'll need infrastructure in region.
5. Gemini Forecasting is Coming to Google Ads
Google Ads now include the brand-new AI-powered forecasting tools. It will detect trend that your team doesn’t see yet. Spendings become more efficient, conversions will improve, and the teams that take advantage of this can have a primary mover gain.
Why this matters:
The first groups to use Google Ads' new AI-forecasting function will gain an edge over their competitors right away. Don’t wait on this one, be ready to transport move quickly.
This will even absolutely change how companies and specialists paintings with their clients. Old school briefs, pitches, and planings will go away. Instead, we’ll have a much more dynamic relationship as Google Ads identifies possibilities and groups execute.
6. Google Continues to Prioritize First-Party Data Over Cookies
Google is continuing to move away from cookie-based tracking and is focusing in their first party data. They get this information directly from users. Every 12 months, Google’s becoming more of a closed system.
Google reiterated its emphasis on first-birthday celebration data collection from its Search, Gmail, Chrome, and Shopping merchandise on the I/O convention. Why this matters: Many manufacturers rely upon third party cookies which may not be reliable longterm.
Your Google Advertising audiance building will gain from your CRM, web page tagging, and consent models being setup and properly integrated with your website and other tools.
7. Search Will Become Multimodal
Multimodality refers to using multiple modes of communication (like image and text) to express meaning.
Additionally, Google is working on combining these various media right into a unmarried user interface. Text, images, and audio searches will become integrated.
Like the new “Search Live” features coming this summer , where in a consumer can record live video with their phone and get real time responses from the search engine.
Why this matters:
Multimodality introduces different methods of searching. It is now not enough for customers to truely type in a trustworthy question such as "the way to regrout a bath" or "what little brown birds are in my location?" Instead, they’ll have the ability to drag out their cellphone, report what they’re searching at, and ask the AI simple questions like “how do I do this?” or "What does this suggest?" It’s some other sign that we’ll must prevent wondering in keywords and begin questioning in all the ways that our clients communicate and search.
8. Performance Max Ad Campaigns Get More Powerful
You can reach audiences throughout all of Google's products, include of Search, Display, YouTube, Maps, and more, from a unmarried campaign with Performance Max, a form of Google Ads marketing campaign.
Google recently announced numerous improvements to this type of campaign, like dynamic asset creation with Gemini, improved creative rotation logic, and enhanced budget pacing.
Why this matters:
These adjustments are anticipated to have primary effects. In the beginning, those campaigns will become more responsive and reliable, with a purpose to be mainly beneficial to companies with restricted budgets. Second, a bigger part of the marketing campaign optimization turns into arms off. Good guardrails will nonetheless be vital even though, in conjunction with top-tier innovative.
9. Imagen 4 and Veo 3 Will Change Campaign Production
Google introduced Imagen 4, the latest version of its photorealistic image generation tool , and Veo 3, the latest version of its high-constancy video generation tool. With those new creative tools, entrepreneurs can without problems input text prompts and get high quality visual output.
Why it matters:
I can already see what the brand new image and video models can do. The excellent is putting. Google’s new versions make them a main player in the area now.
It’ll be inexpensive and less complicated for entrepreneurs to fast create belongings for minor campaigns, at the same time as anticipating their expert designers and videographers to increase content for larger campaigns. Creative will not disappear. Neither are the actual experts. But how we produce campaigns will shift plenty inside the following few years.
10. AI Mode Is Being Built With Shopping in Mind
Additionally, some of capabilities centered on the buyer's journey are coming to Google's AI Mode:
• A Shopping Graph that makes it easy to look up and browse new merchandise.
•Near real time records on all products within its database.
• Integrating price tracking to help users purchase at a discount.
• An AI agent that purchases the product for you.
• Virtually trying on clothes. to assist users with their shopping.
This will consist of new functions like virtual try-on by uploading a photo of yourself, the ability to treat the AI as a digital purchasing assistant, and making purchases through the search engine’s AI chatbot.
Why this matters: SEO for e-commerce businesses could be altered as a result. Focus key phrases for product names, classes, and types will still be counted, but manufacturers will also want to make a pass closer to conversational and lengthy-tail key phrases that users might use.
We’ll be building for AI marketers and purchasing companions just as lots as we do for people. Fashion corporations will want to optimize heavily for the strive-it-on functions.
11. Ecommerce Inventory Data Is Now Essential
A key piece of all of the AI Mode and AI agent announcements is Google’s product database (Shopping Graph). Google needs updated information on all your merchandise, including stock levels. Having data on your merchandise that’s updated in real-time will be crucial to getting featured in AI Mode.
Why this matters:
If your online store's stock inventory management system can not hold up with stocking updates, you'll need to exchange your systems. In Google's new infrastructure, businesses that achieve this will be successful.
12. Use Google Ads Smart Bidding To Hit ROAS Targets Across More Intent Levels
Smart Bidding in Google Ads uses AI to optimize bids for clicks or conversions. This gives advertisers more flexibility across keyword targeting and intent levels.
This will play a major role in keywords that target earlier stage of the funnel. On high-intent terms, has always been relatively straightforward. Now we’ll have AI which can optimize across the lengthy-tail and exploratory searches.
Why this matters: Google Ads overall performance will improve and it’ll be simpler to allocate spend throughout for brand consciousness and lead nurturing. Every demand era team must be jumping into this right now.
13. YouTube Shorts Product Tagging Gets a UI Overhaul For Better Conversions
YouTube Shorts has had product tagging for awhile. Now it’s getting a major upgrade that need to make products much more visible and engaging. Google is already seeing as much as forty% increase in product clicks.
Anyone running YouTube Shorts campaigns will need to get up to speed on the modifications.
Why this matters:
Jump on this option proper now. It won’t be very popular yet and all people using it will see a huge enhance in conversions. Eventually, customers gets aware of it and click throughs will come way down. Don’t wait.
14. Google Launches New AI Ultra Subscription
AI Ultra is a brand new subscription that give users access “the best of Google AI.” Subscribers will get:
• Early get access to all Google AI merchandise' new AI fashions
• Higher usage limits as well as the highest level of usage for each tool.
• YouTube Premium
• 30 TB of storage
This subscription is already to be had for $249.99/month.
Why this matters:
Getting early access to tools like this can be a key part of staying ahead of the competition. With Google already set to be the dominant AI platform, the greater understand where there toolset is headed, the less difficult time we’ll have constructing advertising strategies to get featured in their gear.
15. Gemini Integrates Across the Google Ecosystem
Google is increasing Gemini’s presence across all of its products including Search, Ads, YouTube, Shopping, Gmail, and Performance Max.
This deep integration across the entire Google suite is a key advantage between Google’s AI products and anyone else.
It will alter our buying and operating practices.
Why this matters:
First, being able to have Gemini right away acces a number of our most personal data will make it extremely effective. Whether we’re growing new advertising campaigns or just trying to shop for a new blouse, the level of personalization might be unmatched in Google’s ecosystem.
Second, the buyer funnel will change due to this integration, so will campaign management. Online advertising and marketing turns into omnichannel by default. Campaign design and control will focus on tapping into deep integration
16. Multiple Updates Coming to the Google Play Store
The Google Play Store is going to see some important updates:
• Pages curated by AI
• Podcast-style audio previews
• Software for managing subscriptions
Why this matters:
If you’re in the Google Play shop, jump on all of those as they get rolled out.
You now have new features to assist with acquisition and retention. Like all the different feature bulletins, the largest rewards go to people who move quickly to adopt everything.
17. Storytelling And Shopping Will Blend Even More
Google is testing TikTok-style video ads inside the U.S that allow customers watch video content and shop for products at the same time.
The video will consist of product tags, making it easy for visitors to make a buy while watching a product tutorial or video commercial. The traces between storytelling and purchasing have already gotten blurred, now they’re about to vanish.
Why this matters:
Consumers are leaning toward greater interactive experience, and this ad type speaks flawlessly to that preference. Video ad teams will want to turn out to be outstanding storytellers at the same time as also being incredible at selling. We won’t be able to separate these kinds of content going ahead.
Seo isn't dead..it's evolving
So no, search engine optimization isn't always lifeless, but it's miles evolving. The first-class practices for LLMO (big language version optimization), GEO (generative engine optimization), and AEO (answer engine optimization) are already being found by way of our crew. While each LLM is critical to screen, AI Mode is possibly to be the largest and most important.
2. Ads Are Coming to AI Overviews
Ads are going to start appearing in Google’s AI overviews.
These commercials are supposed to be non-intrusive additions to the overview section, appearing as contextually relevant to the search query.
Ads for travel or shopping, for instance, can be relevant for your search.
Why this matter ?
These advert placements are going to be extraordinarily valuable because that AIOs appear at the pinnacle of seek outcomes.
Unlock Thousands of Keywords with Ubersuggest
Ready to Outrank Your Competitors?
• Find lengthy-tail key phrases with High ROI
• Find hundreds of thousands of key phrases immediately
• Convert searches into visits and income Free key-word Research tools
It’s any other advert slot with excessive visibility.
But there are plenty of changing situations as we figure out the best way to optimize commercials in AIOs and track them.
3. AI Mode Has Launched Along With Deep Search
AI Mode is a brand new, experimental characteristic that allow google users to chat directly with a Gemini 1.5-powered AI bot right inside the search interface.
Deep Search is a advanced function available within AI Mode that helps customers compile research from search results, in place of simply offering a list of seek results.
In a recent weblog post, Google affords an illustration of ways Deep Search may be utilized. Say you’re looking for summer camps for your elemantary school-aged childrens.
Simply ask AI Mode that will help you locate amusing and afoordable summer season camp options, click on Deep Search, and wait as the AI conducts a search, then compiles key details about each close by camp into a single, easily readable document.
All of the work has been completed for you within seconds, as opposed to you having to spend hours poring over each individual camp’s website.
Why this is essential: As more people use the AI tools that are out there, they may be being used to talking to AI in a conversational manner. What does this suggest for entrepreneurs?
As SEOs, we ought to think greater approximately how human beings communicate rather than keywords.
Optimizing content material for lengthy-form, sentence-based queries goes to be the brand new norm.
It’s also critical to understand that this kind of search may additionally imply that fewer users will click through to your website.
However, in case you’re able to assume like a search engine user and expect the questions that they could preserve to invite the AI, you’re growing the possibilities that your content is referenced and linked to. And that the user will come without delay for your internet site.
The one silver lining or one upside information is that the human beings that do come to be in your website could be a for more valueable precious than an average search visitor.
The absence of referrer records is AI Mode's number one drawback. It’s impossible to recognize how many clicks you’re getting. And we nonetheless don’t have any manner to filter data in Google Search Console (GSC).
4. AI Agents Will Change Our Funnels
AI agents are programs that are capable of autonomously carry out various obligations. Google simply introduced its own agentic capabilities that will permit AI Mode help with tasks like buying tickets, making restaurant reservations, or apartment hunting.
Why this matters:
AI agents are going to fundamentally change our conversion funnels. AI concierge flows, “Buy it for me” buttons, and the capacity to make purchases or reservations for users are coming. The manner human beings shop and paintings with businesses goes to change.
This means ecommerce businesses (as well as other forms of organizations that may benefit from these AI concierge offerings) are going to should optimize their internet site for Agents, now not simply humans.
This method making sure their schema markup is properly configured, your website is attached to Google Merchant Center, and that each one of your product statistics is completely correct and up to date.
This update could also change the way that these businesses song conversions. To maintain track of ways AI sellers have interaction with your funnels, you'll need infrastructure in region.
5. Gemini Forecasting is Coming to Google Ads
Google Ads now include the brand-new AI-powered forecasting tools. It will detect trend that your team doesn’t see yet. Spendings become more efficient, conversions will improve, and the teams that take advantage of this can have a primary mover gain.
Why this matters:
The first groups to use Google Ads' new AI-forecasting function will gain an edge over their competitors right away. Don’t wait on this one, be ready to transport move quickly.
This will even absolutely change how companies and specialists paintings with their clients. Old school briefs, pitches, and planings will go away. Instead, we’ll have a much more dynamic relationship as Google Ads identifies possibilities and groups execute.
6. Google Continues to Prioritize First-Party Data Over Cookies
Google is continuing to move away from cookie-based tracking and is focusing in their first party data. They get this information directly from users. Every 12 months, Google’s becoming more of a closed system.
Google reiterated its emphasis on first-birthday celebration data collection from its Search, Gmail, Chrome, and Shopping merchandise on the I/O convention. Why this matters: Many manufacturers rely upon third party cookies which may not be reliable longterm.
Your Google Advertising audiance building will gain from your CRM, web page tagging, and consent models being setup and properly integrated with your website and other tools.
7. Search Will Become Multimodal
Multimodality refers to using multiple modes of communication (like image and text) to express meaning.
Additionally, Google is working on combining these various media right into a unmarried user interface. Text, images, and audio searches will become integrated.
Like the new “Search Live” features coming this summer , where in a consumer can record live video with their phone and get real time responses from the search engine.
Why this matters:
Multimodality introduces different methods of searching. It is now not enough for customers to truely type in a trustworthy question such as "the way to regrout a bath" or "what little brown birds are in my location?" Instead, they’ll have the ability to drag out their cellphone, report what they’re searching at, and ask the AI simple questions like “how do I do this?” or "What does this suggest?" It’s some other sign that we’ll must prevent wondering in keywords and begin questioning in all the ways that our clients communicate and search.
8. Performance Max Ad Campaigns Get More Powerful
You can reach audiences throughout all of Google's products, include of Search, Display, YouTube, Maps, and more, from a unmarried campaign with Performance Max, a form of Google Ads marketing campaign.
Google recently announced numerous improvements to this type of campaign, like dynamic asset creation with Gemini, improved creative rotation logic, and enhanced budget pacing.
Why this matters:
These adjustments are anticipated to have primary effects. In the beginning, those campaigns will become more responsive and reliable, with a purpose to be mainly beneficial to companies with restricted budgets. Second, a bigger part of the marketing campaign optimization turns into arms off. Good guardrails will nonetheless be vital even though, in conjunction with top-tier innovative.
9. Imagen 4 and Veo 3 Will Change Campaign Production
Google introduced Imagen 4, the latest version of its photorealistic image generation tool , and Veo 3, the latest version of its high-constancy video generation tool. With those new creative tools, entrepreneurs can without problems input text prompts and get high quality visual output.
Why it matters:
I can already see what the brand new image and video models can do. The excellent is putting. Google’s new versions make them a main player in the area now.
It’ll be inexpensive and less complicated for entrepreneurs to fast create belongings for minor campaigns, at the same time as anticipating their expert designers and videographers to increase content for larger campaigns. Creative will not disappear. Neither are the actual experts. But how we produce campaigns will shift plenty inside the following few years.
10. AI Mode Is Being Built With Shopping in Mind
Additionally, some of capabilities centered on the buyer's journey are coming to Google's AI Mode:
• A Shopping Graph that makes it easy to look up and browse new merchandise.
•Near real time records on all products within its database.
• Integrating price tracking to help users purchase at a discount.
• An AI agent that purchases the product for you.
• Virtually trying on clothes. to assist users with their shopping.
This will consist of new functions like virtual try-on by uploading a photo of yourself, the ability to treat the AI as a digital purchasing assistant, and making purchases through the search engine’s AI chatbot.
Why this matters: SEO for e-commerce businesses could be altered as a result. Focus key phrases for product names, classes, and types will still be counted, but manufacturers will also want to make a pass closer to conversational and lengthy-tail key phrases that users might use.
We’ll be building for AI marketers and purchasing companions just as lots as we do for people. Fashion corporations will want to optimize heavily for the strive-it-on functions.
11. Ecommerce Inventory Data Is Now Essential
A key piece of all of the AI Mode and AI agent announcements is Google’s product database (Shopping Graph). Google needs updated information on all your merchandise, including stock levels. Having data on your merchandise that’s updated in real-time will be crucial to getting featured in AI Mode.
Why this matters:
If your online store's stock inventory management system can not hold up with stocking updates, you'll need to exchange your systems. In Google's new infrastructure, businesses that achieve this will be successful.
12. Use Google Ads Smart Bidding To Hit ROAS Targets Across More Intent Levels
Smart Bidding in Google Ads uses AI to optimize bids for clicks or conversions. This gives advertisers more flexibility across keyword targeting and intent levels.
This will play a major role in keywords that target earlier stage of the funnel. On high-intent terms, has always been relatively straightforward. Now we’ll have AI which can optimize across the lengthy-tail and exploratory searches.
Why this matters: Google Ads overall performance will improve and it’ll be simpler to allocate spend throughout for brand consciousness and lead nurturing. Every demand era team must be jumping into this right now.
13. YouTube Shorts Product Tagging Gets a UI Overhaul For Better Conversions
YouTube Shorts has had product tagging for awhile. Now it’s getting a major upgrade that need to make products much more visible and engaging. Google is already seeing as much as forty% increase in product clicks.
Anyone running YouTube Shorts campaigns will need to get up to speed on the modifications.
Why this matters:
Jump on this option proper now. It won’t be very popular yet and all people using it will see a huge enhance in conversions. Eventually, customers gets aware of it and click throughs will come way down. Don’t wait.
14. Google Launches New AI Ultra Subscription
AI Ultra is a brand new subscription that give users access “the best of Google AI.” Subscribers will get:
• Early get access to all Google AI merchandise' new AI fashions
• Higher usage limits as well as the highest level of usage for each tool.
• YouTube Premium
• 30 TB of storage
This subscription is already to be had for $249.99/month.
Why this matters:
Getting early access to tools like this can be a key part of staying ahead of the competition. With Google already set to be the dominant AI platform, the greater understand where there toolset is headed, the less difficult time we’ll have constructing advertising strategies to get featured in their gear.
15. Gemini Integrates Across the Google Ecosystem
Google is increasing Gemini’s presence across all of its products including Search, Ads, YouTube, Shopping, Gmail, and Performance Max.
This deep integration across the entire Google suite is a key advantage between Google’s AI products and anyone else.
It will alter our buying and operating practices.
Why this matters:
First, being able to have Gemini right away acces a number of our most personal data will make it extremely effective. Whether we’re growing new advertising campaigns or just trying to shop for a new blouse, the level of personalization might be unmatched in Google’s ecosystem.
Second, the buyer funnel will change due to this integration, so will campaign management. Online advertising and marketing turns into omnichannel by default. Campaign design and control will focus on tapping into deep integration
16. Multiple Updates Coming to the Google Play Store
The Google Play Store is going to see some important updates:
• Pages curated by AI
• Podcast-style audio previews
• Software for managing subscriptions
Why this matters:
If you’re in the Google Play shop, jump on all of those as they get rolled out.
You now have new features to assist with acquisition and retention. Like all the different feature bulletins, the largest rewards go to people who move quickly to adopt everything.
17. Storytelling And Shopping Will Blend Even More
Google is testing TikTok-style video ads inside the U.S that allow customers watch video content and shop for products at the same time.
The video will consist of product tags, making it easy for visitors to make a buy while watching a product tutorial or video commercial. The traces between storytelling and purchasing have already gotten blurred, now they’re about to vanish.
Why this matters:
Consumers are leaning toward greater interactive experience, and this ad type speaks flawlessly to that preference. Video ad teams will want to turn out to be outstanding storytellers at the same time as also being incredible at selling. We won’t be able to separate these kinds of content going ahead.
FAQ's
What is Google AI Mode?
Google AI Mode is a conversational search feature powered by Gemini. It synthesizes information from across the web, Knowledge Graph, product databases, and search results to provide detailed answers and context—allowing you to ask follow‑up questions without typing a new query 1.
How can e-commerce brands appear in AI Mode shopping results?
To show up in AI Mode’s product panel, brands need accurate, real‑time listings via Google’s Shopping Graph and Merchant Center. This includes updated inventory, pricing, images, and metadata—many listings refresh every hour 2.
What shopping features does AI Mode offer?
AI Mode in Shopping includes agentic checkout, virtual try‑on, and price tracking. Users can upload photos to try items on, set price alerts, and let Google complete purchases when conditions are met—all powered by Gemini and the Shopping Graph 3.
Are ads shown in AI Mode and AI Overviews?
Yes. Google is expanding ads into AI Overviews and AI Mode. These ads appear contextually within the AI-generated answers—pulled from your existing Search, Shopping, and Performance Max campaigns 4.
How should websites optimize for AI Mode?
Google’s best practices for AI Mode mirror traditional SEO: focus on high-quality, people-first content, strong technical structure, internal linking, fast page experience, and proper schema markup. Indexed, well‑structured pages are eligible for inclusion 5.
About Author
San Semzo
San Semzo is a passionate SEO content writer, blogger, and co-founder of Trendonomic. She helps businesses grow with words that rank and connect. She writes about digital trends, online income, marketing strategies, and blogging tips for creators and entrepreneurs.
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